NOW YOU SEE ME
Experience
AR GAME
Client
LIONSGATE, COCA-COLA, CINEMARK
Role
CREATIVE DIRECTOR & LEAD DESIGNER
Master the power of illusions along with The Horsemen in this AR heist
Coca-cola, Lionsgate and Cinemark partnered with Subvrsive to develop an AR experience to promote the Now You See Me: Now You Don’t movie.
THE INSPIRATION
The game was inspired by one of the most iconic scenes of the movie trailer, featuring the illusionists talents and their theatrical performance to steal the diamond.
GAMEPLAY
EVADE THE GUARDS.
PERFORM ILLUSIONS.
KEEP THE DIAMOND.
Steal the heart diamond and keep it out of sight from the guards by either passing the diamond to another illusionist or by performing illusions to distract them. You must keep the diamond until the timer runs out.
THE HEIST AS A SHOW
PERFORMING ILLUSIONS
Timing for an illusionist is essential, poor timing can make or break an illusion. The Now You See Me game embraces the idea of timing and places it at the core of its gameplay in a simple manner.
Hold the button and release it at the right time to perform illusions.
After an illusion is performed, the illusion button enters into a cooldown period to encourage passing, making the player engage with the other characters until the illusion button is ready again.
