Hulu has live sports
type
Web Game
role
experience lead
AGENCY
BIG FAMILY TABLE
client
Hulu
the first ever watching-football video game, featuring NY Giant Saquon Barkley running after his tv
Saquon Barkley Didn't Get the Madden 20 Cover, So Hulu Made a Game for Him.
GAMEPLAY
KEEP UP WITH THE TV BY AVOIDING THE OBSTACLES
Jump over obstacles by pressing spacebar at the right time. The pace of the game increases over time so reaction time over the obstacle madness is key. Staying close to the TV is the only way for Saquon to watch live sports.
UNLOCK POWER UP
UNLOCK SAQUAD MODE BY EATING THE NACHOS BEFORE TIME RUNS OUT
POWER UP
Destroy every obstacle on your way with SaQuad Mode
power up
Gain double running speed and double the money with Epic Mode
Catching all the letters that form Hulu Has Live Sports to unlock Epic Mode, and becoming golden while gaining speed, are subtle nods to classic side-scrolling video games. This approach to power-ups embraces and leverages the essence of this gaming genre.
ART DIRECTION
LOW FIDELITY
High entertainment
The art direction intentionally adopts visuals reminiscent of PlayStation 1 graphics, clearly signaling a departure from realism in favor of a more fun, casual, and bizarre aesthetic.