Hulu has live sports

type

Web Game

role

experience lead

AGENCY
BIG FAMILY TABLE

client

Hulu

the first ever watching-football video game, featuring NY Giant Saquon Barkley running after his tv

Saquon Barkley Didn't Get the Madden 20 Cover, So Hulu Made a Game for Him.

GAMEPLAY

KEEP UP WITH THE TV BY AVOIDING THE OBSTACLES 

Jump over obstacles by pressing spacebar at the right time. The pace of the game increases over time so reaction time over the obstacle madness is key. Staying close to the TV is the only way for Saquon to watch live sports. 

006-NACHOS-GAME

UNLOCK POWER UP

UNLOCK SAQUAD MODE BY EATING THE NACHOS BEFORE TIME RUNS OUT

POWER UP

Destroy every obstacle on your way with SaQuad Mode

power up

Gain double running speed and double the money with Epic Mode

Catching all the letters that form Hulu Has Live Sports to unlock Epic Mode, and becoming golden while gaining speed, are subtle nods to classic side-scrolling video games. This approach to power-ups embraces and leverages the essence of this gaming genre.

ART DIRECTION

LOW FIDELITY
High entertainment

The art direction intentionally adopts visuals reminiscent of PlayStation 1 graphics, clearly signaling a departure from realism in favor of a more fun, casual, and bizarre aesthetic.