Liverpool F.C. Boot Room

This AR experience brings one of football’s most fabled places back to life: Anfield’s Boot Room. 

Liverpool F.C’s iconic (and closed to the public) ‘Boot Room’ existed until 1993. Now it’s back in AR. Enter and experience a unique view on the iconic moments from Liverpool F.C. in the Boot Room.

ART DIRECTION

storytelling through authenticity 

Extensive research into the boot room during Bob Paisley's tenure as manager (1974 to 1983) shaped the room's look and feel.

Maintaining its iconic, cluttered charm was essential, avoiding any attempts to tidy, enhance, or glorify its character.

Authenticity was key.

MAPPING THE ROOM

the room walls were mapped out to define the objects and their position in the space

Since the ultimate goal was to spark curiosity in every corner of the room, each item on display revealed a piece of history never before experienced in first person by Liverpool F.C. fans.

Additional elements were added to create interaction opportunities.

THE HOST

legendary manager Bob Paisley was recreated digitally to be the host of the experience