
The 3,970 m² experience space was divided into several color-coded areas, each dedicated to a popular gaming genre on Twitch—Platformer, Sports, Arcade, RPG, and Fighting. Each area incorporated games, gaming references and props, creating an environment where the community could feel connected to what they love.
LED cubes, symbolizing the materialization of pixels, were integrated as a design element throughout the space, while the lighting design echoed the visually playful elements of the festival's identity, tying together the different areas of the experience space.


