LIVERPOOL F.C. AR STORIES
Type
social AR
role
Lead CReative & Art Director
AGENCY
Octagon
client
standard chartered
building hype before every match by letting fans share their passion for Liverpool F.C. on their kit
THE INSPIRATION
Experience Stories BASED ON THE HISTORY WITH THE RIVAL TEAM
The 24 animated stories revolved around iconic matches between the two teams, historic moments, team mascots and fan jokes. Each animation was released in the Stand Red app before every season match.
THE CANVAS
PLAY THE STORIES ON YOUR LIVERPOOL F.C. SHIRT
With the Stand Red app fans could watch the animations on their L.F.C shirt, symbol of their passion and commitment with the team.